LANSING, May 28, 2010 – The Michigan Lottery’s new Player’s Club is now open!
The player affinity site, which offers an array of VIP services to Michigan Lottery players, launched early this morning. All Michigan Lottery players are invited to register, at no charge, at www.michiganlottery.com.
By signing up for Player’s Club, Lottery players can access winning numbers; receive text messages when jackpots are high; submit non-winning tickets for various second chance giveaways including Instant Replay and Million Dollar Money Match; and accrue points for chances to win merchandise, travel, event tickets and Lottery tickets.
To get the excitement started, Player’s Club is launching with over $27,000 in giveaways, including a set of drums signed by Ringo Starr; trips to the Grand Hotel on Mackinac Island, VIP suites for Detroit Tiger games, Tiger game tickets, Detroit Pistons merchandise, and Michigan Lottery instant tickets.
Other prizes to be offered in the next few months include thousands of dollars in gas cards and a Michigan International Speedway race experience.
“We are thrilled to be offering Player’s Club to Michigan Lottery players,” said Commissioner Scott Bowen. “It has many of the features players have been asking for–like text messaging–and it allows players to participate more fully in the Lottery experience.”
Prior to Player’s Club, Lottery devotees could join Player City, which was phased out over the last three months and has now ended. During the phase-out, members were offered the opportunity to submit accumulated points for a chance to participate in the Money Match car giveaway on the Michigan Lottery’s television show, Make Me Rich! One lucky player will win a 2010 Chevy Traverse during the show, which will air June 4.
Over 98.5 cents of every dollar spent on Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players and commissions to retailers. In fiscal year 2009, the contribution to schools was $724.5 million. Since its inception in 1972, the Lottery has contributed more than $15 billion to education in Michigan.
For additional information, please visit the Lottery’s Web site at https://www.michiganlottery.com/.
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