The Michigan Lottery will use its first Super Bowl ad to kick off three weeks of advertising to promote the online games that it offers to players.
The 30-second ad focuses on how players may use their smartphones, tablets, and computers to play the games. The ad will be shown twice during the game in the Detroit, Grand Rapids, Lansing and Flint markets and once in the Traverse City market. The cost for the Super Bowl ads is about $216,000.
After the Super Bowl premiere, the ad and variations of the ad will be aired on TV and radio stations around the state.
To view the ad, visit http://bit.ly/1K0sxzQ.
Michigan Lottery players have a chance to win up to $1 million instantly playing online. Through its online platform, the Lottery offers players more than 30 different games with plays ranging in price from 5 cents to $20. The Lottery added four draw games – Powerball, Mega Millions, Lotto 47, and Fantasy 5 – to its online offerings in January.
More than 246,000 players have registered to play the Lottery’s online games, which were launched in 2014. For more information or to play online, visit http://bit.ly/MSLOnlineGames.
The Lottery projects that the online games will provide an additional $480 million for the state School Aid Fund in their first eight years. By state law, all net proceeds from Lottery games go to the School Aid fund. In the 2015 fiscal year, the Lottery contributed a record $795.5 million to the fund, which supports public education in Michigan.