LANSING, March 17, 2003 – The Michigan Lottery is not only one of the most mature lotteries in the nation (at 30 years old), but according to a major gaming industry publication, it is also one of the most efficient.
In the March 2003 issue of International Gaming & Wagering Business (IGWB) – an independent and leading source of international lottery and casino information – the Michigan Lottery was ranked among the top 11 lotteries in the United States with regard to effectiveness and efficiency.
Five different rating factors were used in the study: sales as a percentage of personal income, revenue as a percentage of sales, revenue as a percentage of gross revenue, cents spent to generate one sales dollar and cents spent to generate one government dollar. It is very difficult for any state lottery to rank high in all of these categories. The Michigan Lottery is one of only eight lotteries in the United States to be ranked 11th or better in all five categories.
Out of the 38 states who operate lotteries, Michigan ranked 11th in efficiency in generating sales as a percentage of personal income. Over the past 30 years, entertainment options have expanded rapidly for Michigan residents, therefore increasing the competition for Lottery players