LANSING, July 5, 2006 – The Michigan Lottery is partnering with two of the state’s biggest summer events in what promises to be a successful promotion for all parties involved.
Beginning August 7, all Michigan Lottery customers purchasing terminal-based games, including Mega Millions, Classic Lotto 47, Fantasy 5, Keno, Daily 3, Daily 4 and Club Keno, will receive a discount coupon to the Michigan State Fair in Detroit, which runs Aug. 23 through Sept. 4, or the Upper Peninsula State Fair in Escanaba, which is Aug.15 through Aug. 20. The Detroit offer will provide $2 off one adult admission and the UP discount will be $1 off one adult admission. Lottery tickets must be surrendered at the entry gate and the Lottery discounts cannot be combined with other offers.
Additionally, the Lottery is partnering with Travel Michigan as part of an effort to encourage Michigan residents to beat the gas prices and vacation in their home state.
Beginning in mid-July and running through Labor Day weekend, the back of each terminal based game purchased by Lottery players will include a Web address at which visitors will find a wealth of information about tourist destinations, accommodations, events and festivals.
Lottery Commissioner Gary Peters said the fair and Travel Michigan promotions are bound to be a win-win for everyone.
“In addition to purchasing a Lottery ticket, a Lottery player is getting the added value of a discount option to two of the state’s premier summer activities, as well as all kinds of travel information right at their fingertips,” Peters said. “We expect the fairs will see an increase in attendance, and travelers will have access to the wealth of vacation opportunities available to them in their own backyards!”
Peters said because of the high volume of tickets sold by the Lottery, the messages will be in the hands of millions of people. An estimated 20 million terminal-based tickets are printed each week, which will result in roughly 40 million discount tickets being printed for the UP Fair and approximately 80 million discount tickets being printed for the Michigan State Fair.
The Travel Michigan Web site information will be printed directly onto nearly 58,000 rolls of Lottery paper stock that will then be distributed to retailers to print tickets. An estimated 218 million impressions will be made with the Web address.
All proceeds from the Lottery are contributed to the state School Aid Fund which supports kindergarten through 12th grade public education in Michigan. In fiscal year 2005, the contribution was $667.6 million.
For additional information, please visit the Lottery’s Web site at https://www.michiganlottery.com/.
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