Holyfield will begin his new position on Tuesday, November 12. He comes to the Michigan Lottery from the governor’s office, where he served as the director of communications.
He joined the governor’s office after a 15-year career in media relations and communications at Consumers Energy. Before joining Consumers Energy, he was vice president of a Lansing public relations firm for two years.
He began his career with The Associated Press. During his 17 years with the news service, he worked as a reporter and editor in the Kansas City, Mo., and Denver, Colo., bureaus, and was appointed chief of the AP’s Lansing bureau in 1987 where he served until 1995.
Holyfield earned a bachelor’s degree in journalism from Kansas State University and a master’s degree in journalism from The Ohio State University. He attended Ohio State as a Kiplinger Fellow.
Holyfield resides in Laingsburg with his wife and their youngest daughter. The couple also has two grown daughters.