State accepting bids for advertising on Lottery tickets

LANSING, November 23, 2004 – The State of Michigan is now accepting bids from companies interested in creating and managing a program that allows for the placement of advertisements on the back of some Lottery tickets and Club Keno monitors.

The advertising, approved by the Legislature and signed into law by Governor Granholm earlier this fall, is expected to generate additional revenue for the state School Aid Fund.

“Because this is a new venture, how much money it will generate is unknown,” said Lottery Commissioner Gary Peters.  “However, we recognize that the potential exists and we want to do all we can to maximize revenues for education in Michigan.”

All of the Lottery’s net proceeds are deposited into the School Aid Fund.  In fiscal year 2004, that amount was a record setting $644.8 million.

The advertising will be placed on the backs of ticket roll stock, playslips and $10 and $20 instant game tickets, as well as on Club Keno video monitors.  Advertisements for tobacco products and alcohol will be prohibited, although ads encouraging responsible consumption of alcohol will be allowed.

The request for purchase information was posted on the state’s Web site November 22.  A pre-bid meeting has been scheduled for December 14, proposals are due January 11, and selection of the vendor is expected to be announced by January 22.  The selection is subject to approval by the State Administrative Board.

Persons interested in submitting bids for the one-year contract should visit the state Web site at for details.

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